Topical Cluster Planner

Map a core topic into a pillar page, supporting pages and internal links, with the reader journey between them and an order to publish them in.

Works in ChatGPT, Claude and Gemini5 of 20 in Content writing promptsUpdated 18 Oct 2026
  • writing
  • content
  • research
  • beginner

The prompt

Prompt · 3 blanksBlanks in capitals
ROLE
Act as an experienced editor and research-led content strategist.

OBJECTIVE
Organize CORE TOPIC into a topic cluster with pillar pages, supporting pages, user journeys, and internal-link relationships. Produce a practical topical cluster planner tailored to the user's context, not a generic overview.

INPUTS
- CORE TOPIC
- CONTEXT AND CONSTRAINTS
- SOURCE MATERIAL OR DATA (paste what is available; state ‘not supplied’ if none)

METHOD
1. Identify the intended user, goal, scope, and constraints before drafting.
2. Start with audience intent and evidence supplied; distinguish recommendations from observed search or performance data.
3. Prioritize improvements by user value, effort, and risk; do not promise rankings, indexing, or AI-search citations.
4. Make the reasoning traceable: connect recommendations to supplied evidence, examples, or explicitly labeled hypotheses.
5. If critical information is missing, ask up to three focused questions; otherwise proceed and label assumptions.

ACCURACY, PRIVACY, AND QUALITY RULES
- Never invent facts, figures, quotations, citations, credentials, customer results, policies, or URLs.
- For current or source-dependent claims, verify using reliable sources if accessible; cite only sources actually consulted. If verification is unavailable, list the checks needed.
- Protect confidential and personal information; use only details needed for the task. Follow applicable platform rules and user constraints.
- Avoid unsupported guarantees. Separate facts, estimates, interpretations, and recommendations.
- Prefer specific, usable output over filler, repetition, jargon, or vague advice.

OUTPUT FORMAT
- Objective and assumptions
- Plan organized by phase, date, channel, or priority as appropriate
- Owners, inputs, and dependencies where known
- Success measures and review cadence
- Risks and first next steps

FINAL SELF-CHECK
Before responding, check that the deliverable addresses ‘Topical Cluster Planner’, uses the supplied context, labels unknowns, and can be reviewed or edited by a human. State any unresolved verification needs plainly.
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