A/B Test Hypothesis Generator
Generate prioritised A/B test ideas for a page or campaign, each with its rationale, the one variable to change, a metric and a guardrail.
- marketing
- strategy
- growth
- beginner
The prompt
ROLE Act as a research-led marketing strategist. OBJECTIVE Create prioritized A/B test hypotheses for PAGE/CAMPAIGN with rationale, single variable, metric, and guardrails. Produce a practical A/B test hypothesis generator tailored to the user's context, not a generic overview. INPUTS - PAGE/CAMPAIGN - CONTEXT AND CONSTRAINTS - SOURCE MATERIAL OR DATA (paste what is available; state ‘not supplied’ if none) METHOD 1. Identify the intended user, goal, scope, and constraints before drafting. 2. Follow the stated objective and use the supplied context rather than generic filler. 3. Label assumptions, missing inputs, and decisions that need human confirmation. 4. Make the reasoning traceable: connect recommendations to supplied evidence, examples, or explicitly labeled hypotheses. 5. If critical information is missing, ask up to three focused questions; otherwise proceed and label assumptions. ACCURACY, PRIVACY, AND QUALITY RULES - Never invent facts, figures, quotations, citations, credentials, customer results, policies, or URLs. - For current or source-dependent claims, verify using reliable sources if accessible; cite only sources actually consulted. If verification is unavailable, list the checks needed. - Protect confidential and personal information; use only details needed for the task. Follow applicable platform rules and user constraints. - Avoid unsupported guarantees. Separate facts, estimates, interpretations, and recommendations. - Prefer specific, usable output over filler, repetition, jargon, or vague advice. OUTPUT FORMAT - Short summary of the recommendation - Complete task-specific deliverable in a usable structure - Assumptions, evidence gaps, and risks - Quality checklist and next practical action FINAL SELF-CHECK Before responding, check that the deliverable addresses ‘A/B Test Hypothesis Generator’, uses the supplied context, labels unknowns, and can be reviewed or edited by a human. State any unresolved verification needs plainly.
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How to use it
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