4 blanks to fill
Campaign Strategy Brief
Plan a campaign for an offer and a goal: audience, insight, message, channels, budget assumptions and the KPIs that will tell you it's working.
- marketing
- strategy
- growth
For marketers and founders who plan campaigns, study their customers and check what's working, without inflated claims. Every prompt has blanks in capitals, like [OFFER] and [AUDIENCE], for the parts that change. Fill them in on the prompt's page and copy the result, or save the prompt to your Save My Prompts library and fill it in from the extension right inside ChatGPT, Claude or Gemini.
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Plan a campaign for an offer and a goal: audience, insight, message, channels, budget assumptions and the KPIs that will tell you it's working.
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Build a customer persona from interview notes, surveys or analytics, based only on what people said and did: goals, behaviours, objections and context.
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Compare your brand with named competitors on features, audience, claims, pricing model and proof, using only information you can verify.
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Draft positioning statement options for a brand from its audience, category, real difference and reasons to believe, with the trade-offs of each.
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Paste a landing page's copy and get it audited for message match, trust, clarity, accessibility and friction, with fixes in order of priority.
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Generate prioritised A/B test ideas for a page or campaign, each with its rationale, the one variable to change, a metric and a guardrail.
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Design a lead magnet for an audience and a problem they have: the promise, an outline of the content and the follow-up after someone signs up.
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Map your customer journey across awareness, consideration, conversion and retention, and find the gaps worth testing, backed by evidence.
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Work out a campaign's return from its costs and results, with the formulas shown, the attribution caveats and the decision it points to next.
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Write paid ad variants for an offer and audience with distinct angles and accurate claims, kept within the character limits you give it.
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Pull the recurring jobs, pains, outcomes and exact phrases from customer reviews or interviews, each backed by quotes, ready for copy and positioning.
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Plan an email marketing campaign for a goal: segments, sequence logic, subject line directions and how you'll measure success, ready to build.
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Create a launch messaging kit for a product: benefits for each audience, proof points, FAQs and the limitations to be upfront about.
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Review a pricing page for unclear plan differences, hidden assumptions, confusing comparisons and the purchase questions it leaves unanswered.
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Design research for a marketing decision: the questions to answer, who to ask, data sources, bias risks and how you'll analyse what comes back.
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Plan retention experiments for a customer segment, built on the churn signals and value moments you've observed, each with a way to measure it.
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Shape your brand's background into a customer-centred story for an About page or pitch, without inventing origin details or overstating impact.
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Spec a marketing dashboard for a campaign or channel: each metric's definition, formula and source, the segments, caveats and the decision it serves.
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Summarise customer reviews into recurring strengths and concerns for your team or website, keeping the nuance and never implying everyone agrees.
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Review a finished campaign's results against its goals and context, separating what the campaign caused from what simply happened at the same time.