Save My Prompts

Customer Persona from Research

Build a customer persona from interview notes, surveys or analytics, based only on what people said and did: goals, behaviours, objections and context.

Works in ChatGPT, Claude and Gemini2 of 20 in Marketing promptsUpdated 18 Oct 2026
  • marketing
  • strategy
  • growth
  • intermediate

The prompt

Prompt · 3 blanksBlanks in capitals
Build a customer persona from the research below, for a team that will use it to make product and marketing decisions. Base it only on what the research shows.

Use this:
- The research, with names and personal details removed: RESEARCH DATA
- Our product and the decision this persona is for: PRODUCT AND DECISION
- How many people or responses it covers: SAMPLE SIZE

Write:
1. A made-up first name and a role-based label, e.g. "Sam, the stretched practice manager".
2. Context: their role, situation and the moment they start looking for a solution.
3. Goals: 3-4, each with a supporting quote or data point.
4. Behaviours: how they find, compare and buy, as the research shows it.
5. Pains and objections: 3-5, each with evidence.
6. What would make them buy or switch.
7. Evidence strength for each section: "strong", "some" or "thin", with the number of sources behind it.
8. Gaps: what we still don't know, and the next three research questions.

Rules:
- Don't add demographics, hobbies or a back story the research doesn't support; label any assumption as one.
- If the data shows two clearly different groups, say so and suggest two personas rather than blending them.
- Quote people word for word and keep them anonymous.
Insert with the extension

Fill in the blanks

Type your details to see them in the prompt above, then copy it. What you type stays in this tab: it isn't saved or sent anywhere.

Example

RESEARCH DATA
Notes from 12 interviews and 180 survey answers from staff at small physiotherapy clinics
PRODUCT AND DECISION
Tidyslot, an appointment-booking tool for small clinics; deciding which features lead the pricing page
SAMPLE SIZE
12 interviews, 180 survey responses

How to use it

  1. Fill in the blanks above, or paste the prompt into your AI chat and replace the words in capitals there. How blanks work
  2. Save it to your library to use it again. Your copy keeps the blanks, so next time you only fill them in.
  3. Use it where you chat. With the Save My Prompts extension, pick the prompt inside ChatGPT, Claude or Gemini and fill the blanks there.

Related prompts

  • Customer Voice Mining

    Pull the recurring jobs, pains, outcomes and exact phrases from customer reviews or interviews, each backed by quotes, ready for copy and positioning.

  • Email Marketing Campaign Plan

    Plan an email marketing campaign for a goal: segments, sequence logic, subject line directions and how you'll measure success, ready to build.

  • Campaign Post-Mortem

    Review a finished campaign's results against its goals and context, separating what the campaign caused from what simply happened at the same time.

  • Campaign Strategy Brief

    Plan a campaign for an offer and a goal: audience, insight, message, channels, budget assumptions and the KPIs that will tell you it's working.

  • Competitor Positioning Matrix

    Compare your brand with named competitors on features, audience, claims, pricing model and proof, using only information you can verify.

  • Marketing Funnel Gap Analysis

    Map your customer journey across awareness, consideration, conversion and retention, and find the gaps worth testing, backed by evidence.