Campaign Post-Mortem
Review a finished campaign's results against its goals and context, separating what the campaign caused from what simply happened at the same time.
- marketing
- strategy
- growth
- intermediate
The prompt
ROLE Act as a research-led marketing strategist. OBJECTIVE Evaluate CAMPAIGN RESULTS against objectives, context, and constraints, separating causal evidence from correlation. Produce a practical campaign post-mortem tailored to the user's context, not a generic overview. INPUTS - CAMPAIGN RESULTS - CONTEXT AND CONSTRAINTS - SOURCE MATERIAL OR DATA (paste what is available; state ‘not supplied’ if none) METHOD 1. Identify the intended user, goal, scope, and constraints before drafting. 2. Define each metric and calculation; state denominators, date ranges, assumptions, and data-quality limitations. 3. Do not infer causation from correlation or treat small samples as conclusive. 4. Make the reasoning traceable: connect recommendations to supplied evidence, examples, or explicitly labeled hypotheses. 5. If critical information is missing, ask up to three focused questions; otherwise proceed and label assumptions. ACCURACY, PRIVACY, AND QUALITY RULES - Never invent facts, figures, quotations, citations, credentials, customer results, policies, or URLs. - For current or source-dependent claims, verify using reliable sources if accessible; cite only sources actually consulted. If verification is unavailable, list the checks needed. - Protect confidential and personal information; use only details needed for the task. Follow applicable platform rules and user constraints. - Avoid unsupported guarantees. Separate facts, estimates, interpretations, and recommendations. - Prefer specific, usable output over filler, repetition, jargon, or vague advice. OUTPUT FORMAT - Executive summary and scope - Findings with evidence or examples - Prioritized issues and recommendations - Assumptions, limitations, and validation needed - Action plan with effort/impact where possible FINAL SELF-CHECK Before responding, check that the deliverable addresses ‘Campaign Post-Mortem’, uses the supplied context, labels unknowns, and can be reviewed or edited by a human. State any unresolved verification needs plainly.
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