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Customer Voice Mining

Pull the recurring jobs, pains, outcomes and exact phrases from customer reviews or interviews, each backed by quotes, ready for copy and positioning.

Works in ChatGPT, Claude and Gemini11 of 20 in Marketing promptsUpdated 18 Oct 2026
  • marketing
  • strategy
  • growth
  • intermediate

The prompt

Prompt · 3 blanksBlanks in capitals
Analyse the customer reviews or interviews below and pull out the language customers actually use, so I can write copy and positioning in their words.

Use this:
- The reviews or transcripts, with names removed: REVIEWS OR INTERVIEWS
- What we sell and to whom: PRODUCT AND MARKET
- What I'll use the findings for: USE

Write:
1. Jobs: the 3-5 things customers are trying to get done, each with two supporting quotes.
2. Pains: the 3-5 biggest frustrations, each with quotes and how often it comes up (e.g. "7 of 30 reviews").
3. Outcomes: what changed for them, with quotes, marked as measured (a number or time) or felt.
4. Exact phrases: 10-15 short phrases worth reusing word for word, grouped by theme.
5. Objections and doubts customers mention.
6. Three message ideas for USE, each tied to a theme above.
7. Limits: what this material can't tell me, e.g. too few reviews from one segment.

Rules:
- Quote word for word. Never invent or tidy up a quote, and count themes only from the material given.
- Don't treat one loud review as a pattern: a theme needs at least three mentions, or it's marked "single mention".
- Leave out names, emails or any detail that could identify a customer.
Insert with the extension

Fill in the blanks

Type your details to see them in the prompt above, then copy it. What you type stays in this tab: it isn't saved or sent anywhere.

Example

REVIEWS OR INTERVIEWS
42 app store reviews and 6 interview transcripts for a meal-planning app, names removed
PRODUCT AND MARKET
Platewise, a meal-planning app for busy parents in the UK
USE
A new homepage headline and three paid social ads

How to use it

  1. Fill in the blanks above, or paste the prompt into your AI chat and replace the words in capitals there. How blanks work
  2. Save it to your library to use it again. Your copy keeps the blanks, so next time you only fill them in.
  3. Use it where you chat. With the Save My Prompts extension, pick the prompt inside ChatGPT, Claude or Gemini and fill the blanks there.

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