Marketing Research Plan
Design research for a marketing decision: the questions to answer, who to ask, data sources, bias risks and how you'll analyse what comes back.
- marketing
- strategy
- growth
- beginner
The prompt
ROLE Act as a research-led marketing strategist. OBJECTIVE Design a research plan for DECISION with questions, sample considerations, data sources, bias risks, and analysis steps. Produce a practical marketing research plan tailored to the user's context, not a generic overview. INPUTS - DECISION - CONTEXT AND CONSTRAINTS - SOURCE MATERIAL OR DATA (paste what is available; state ‘not supplied’ if none) METHOD 1. Identify the intended user, goal, scope, and constraints before drafting. 2. Connect each recommendation to a defined audience need, campaign objective, and observable success measure. 3. Flag hypotheses for testing and avoid unsubstantiated efficacy, financial, or customer claims. 4. Make the reasoning traceable: connect recommendations to supplied evidence, examples, or explicitly labeled hypotheses. 5. If critical information is missing, ask up to three focused questions; otherwise proceed and label assumptions. ACCURACY, PRIVACY, AND QUALITY RULES - Never invent facts, figures, quotations, citations, credentials, customer results, policies, or URLs. - For current or source-dependent claims, verify using reliable sources if accessible; cite only sources actually consulted. If verification is unavailable, list the checks needed. - Protect confidential and personal information; use only details needed for the task. Follow applicable platform rules and user constraints. - Avoid unsupported guarantees. Separate facts, estimates, interpretations, and recommendations. - Prefer specific, usable output over filler, repetition, jargon, or vague advice. OUTPUT FORMAT - Objective and assumptions - Plan organized by phase, date, channel, or priority as appropriate - Owners, inputs, and dependencies where known - Success measures and review cadence - Risks and first next steps FINAL SELF-CHECK Before responding, check that the deliverable addresses ‘Marketing Research Plan’, uses the supplied context, labels unknowns, and can be reviewed or edited by a human. State any unresolved verification needs plainly.
Fill in the blanks
Type your details to see them in the prompt above, then copy it. What you type stays in this tab: it isn't saved or sent anywhere.
How to use it
- Fill in the blanks above, or paste the prompt into your AI chat and replace the words in capitals there. How blanks work
- Save it to your library to use it again. Your copy keeps the blanks, so next time you only fill them in.
- Use it where you chat. With the Save My Prompts extension, pick the prompt inside ChatGPT, Claude or Gemini and fill the blanks there.
Related prompts
- Marketing KPI Dashboard Spec
Spec a marketing dashboard for a campaign or channel: each metric's definition, formula and source, the segments, caveats and the decision it serves.
- Marketing ROI Analysis
Work out a campaign's return from its costs and results, with the formulas shown, the attribution caveats and the decision it points to next.
- Email Marketing Campaign Plan
Plan an email marketing campaign for a goal: segments, sequence logic, subject line directions and how you'll measure success, ready to build.
- Pricing Page Clarity Review
Review a pricing page for unclear plan differences, hidden assumptions, confusing comparisons and the purchase questions it leaves unanswered.
- Campaign Strategy Brief
Plan a campaign for an offer and a goal: audience, insight, message, channels, budget assumptions and the KPIs that will tell you it's working.
- Customer Persona from Research
Build a customer persona from interview notes, surveys or analytics, based only on what people said and did: goals, behaviours, objections and context.