Brand Story Framework

Shape your brand's background into a customer-centred story for an About page or pitch, without inventing origin details or overstating impact.

Works in ChatGPT, Claude and Gemini17 of 20 in Marketing promptsUpdated 18 Oct 2026
  • marketing
  • strategy
  • growth
  • intermediate

The prompt

Prompt · 3 blanksBlanks in capitals
ROLE
Act as a research-led marketing strategist.

OBJECTIVE
Structure BRAND BACKGROUND into a customer-centered story without inventing origin details or overstating impact. Produce a practical brand story framework tailored to the user's context, not a generic overview.

INPUTS
- BRAND BACKGROUND
- CONTEXT AND CONSTRAINTS
- SOURCE MATERIAL OR DATA (paste what is available; state ‘not supplied’ if none)

METHOD
1. Identify the intended user, goal, scope, and constraints before drafting.
2. Connect each recommendation to a defined audience need, campaign objective, and observable success measure.
3. Flag hypotheses for testing and avoid unsubstantiated efficacy, financial, or customer claims.
4. Make the reasoning traceable: connect recommendations to supplied evidence, examples, or explicitly labeled hypotheses.
5. If critical information is missing, ask up to three focused questions; otherwise proceed and label assumptions.

ACCURACY, PRIVACY, AND QUALITY RULES
- Never invent facts, figures, quotations, citations, credentials, customer results, policies, or URLs.
- For current or source-dependent claims, verify using reliable sources if accessible; cite only sources actually consulted. If verification is unavailable, list the checks needed.
- Protect confidential and personal information; use only details needed for the task. Follow applicable platform rules and user constraints.
- Avoid unsupported guarantees. Separate facts, estimates, interpretations, and recommendations.
- Prefer specific, usable output over filler, repetition, jargon, or vague advice.

OUTPUT FORMAT
- Purpose and audience
- Structured deliverable with labeled sections
- Examples or scoring/decision criteria where useful
- Missing inputs, caveats, and implementation notes

FINAL SELF-CHECK
Before responding, check that the deliverable addresses ‘Brand Story Framework’, uses the supplied context, labels unknowns, and can be reviewed or edited by a human. State any unresolved verification needs plainly.
Insert with the extension

Fill in the blanks

Type your details to see them in the prompt above, then copy it. What you type stays in this tab: it isn't saved or sent anywhere.

How to use it

  1. Fill in the blanks above, or paste the prompt into your AI chat and replace the words in capitals there. How blanks work
  2. Save it to your library to use it again. Your copy keeps the blanks, so next time you only fill them in.
  3. Use it where you chat. With the Save My Prompts extension, pick the prompt inside ChatGPT, Claude or Gemini and fill the blanks there.
  • Customer Persona from Research

    Build a customer persona from interview notes, surveys or analytics, based only on what people said and did: goals, behaviours, objections and context.

  • Competitor Positioning Matrix

    Compare your brand with named competitors on features, audience, claims, pricing model and proof, using only information you can verify.

  • Brand Positioning Statement

    Draft positioning statement options for a brand from its audience, category, real difference and reasons to believe, with the trade-offs of each.

  • Landing Page Conversion Audit

    Paste a landing page's copy and get it audited for message match, trust, clarity, accessibility and friction, with fixes in order of priority.

  • A/B Test Hypothesis Generator

    Generate prioritised A/B test ideas for a page or campaign, each with its rationale, the one variable to change, a metric and a guardrail.

  • Marketing Funnel Gap Analysis

    Map your customer journey across awareness, consideration, conversion and retention, and find the gaps worth testing, backed by evidence.